Just Some BS
Welcome to Just Some BS—the podcast for high-potential humans trying to figure it out without pretending they’ve got it all together.
Hosted by Brandon, this is where personal growth meets real talk, career chaos meets clarity, and leadership lessons are served with a side of sarcasm.
Each episode is part journal, part pep talk, part “did they just say that?”
Expect stories from the trenches of work and life, honest reflections, and the kind of insights you’d only get from someone who’s been through the BS and decided to podcast about it.
If you're into ambition, awkwardness, and a little bit of absurdity—you’re home.
New episodes every Tuesday.
Stay weird.
Just Some BS
How to Build a Fractional Sales Business – Jake Kreider’s Journey from Job Loss to Ownership
Jake Kreider was laid off—and instead of hunting for the next 9-to-5, he built his own path forward. This episode dives deep into how Jake turned decades of sales experience into a fractional business development company, the mindset it took to launch, and the real work behind making it sustainable.
In this episode:
- What fractional sales actually looks like in practice
- Why smaller manufacturers are skipping full-time hires
- How Jake balances multiple clients, pipelines, and industries
- Lessons from being both let go and launching a new company
- Personal branding and how LinkedIn changed everything
- Why authenticity builds better business faster
- The rise of B2B brand ambassadors—and how to get paid for connections
If you’ve ever thought about freelancing, going solo, or building a flexible sales career, this conversation will give you the roadmap (and the reality).
📎 Connect with Jake on LinkedIn
🏷️ Want to partner? Find Jake’s info at KreiderSourcing.com (site in progress—connect on LinkedIn!)
Chapters
00:00 Jake's Career Journey and Transition
03:08 Embracing Change: The Impact of Job Loss
06:08 The Birth of CriterSourcing: Fractional Sales Explained
08:59 Navigating Personal Branding and Selling Yourself
11:57 Leveraging LinkedIn for Business Growth
14:59 The Process of Fractional Sales: How It Works
18:03 Building Relationships and Team Dynamics
21:03 Targeting the Right Contacts in Sales
23:58 Feedback and KPIs in Fractional Sales
26:53 The Current State of the Manufacturing Industry
29:57 Ghosting in Sales: Perspectives and Strategies
32:10 Innovative Sales Strategies
35:37 The Importance of Engagement in Culture
37:06 Vision for Growth and Future
40:03 Building a Personal Brand
43:08 Navigating Opportunities and Challenges
49:12 Time Management in a New Role
53:07 Finding Freedom in Flexibility
56:02 The Power of Connection