Just Some BS

Culture, Branding & Real Leadership – What I Shared at Wake Up to Manufacturing

Brandon Episode 44

This solo episode is the raw, unfiltered version of Brandon’s talk at Wake Up to Manufacturing—a leadership breakfast hosted by the Manufacturing Association. But don’t let the setting fool you. This is NOT a fluffy talk about company culture or branding. It’s practical, tactical, and honest.

Brandon dives deep into:

  • The 4 questions that reveal what your culture is really like
  • How engagement directly drives efficiency, safety, and retention
  • How to baseline your culture using free tools (including AI)
  • What “win-win solutions” actually look like—and why they’re uncomfortable
  • Why laughter is a competitive advantage (yes, really)
  • How a company book club changed lives—and built trust
  • Why personal branding isn’t selfish—it’s a leadership tool
  • How his own brand brought in top-tier job applicants and new customers
  • A low-cost, low-lift system to build your brand without losing your mind

If you’re a leader, business owner, or just tired of vague culture talks—this one’s for you. Full of tips you can use right now.

📌 Mentioned: Liz Weber’s SHRM Culture Talk
 🎧 Podcast: Just Some BS
 📲 LinkedIn: Connect with Brandon


Chapters

00:00 Introduction to Culture and Personal Branding
02:23 Understanding Company Culture and Employee Engagement
07:55 Strategies for Improving Culture and Engagement
08:22 The Importance of Personal Branding
12:36 Building a Strong Personal Brand
17:18 Conclusion and Final Thoughts