Just Some BS

Leaving the Amish, Building a Brand: Jonathan Fisher’s Journey from Tradition to Disruption

Brandon Episode 36

Jonathan Fisher’s entrepreneurial journey is anything but typical. Born and raised in an Amish family with an 8th-grade education, Jonathan left tradition behind to chase something more. In this episode, he opens up about how he transitioned from his Amish upbringing to co-founding Bavanda, a promotional drinkware company that's now facing a pivotal rebrand.

We explore:

  • The realities of building a business from scratch with no blueprint
  • The internal battle of too much vision and not enough focus
  • What public speaking, fine dining, and culture have to do with building a better brand
  • The power of storytelling in both product development and personal growth
  • How embracing naivety sometimes beats overthinking

If you’re navigating business pivots, chasing your purpose, or struggling with imposter syndrome, this episode delivers the wisdom (and laughs) you didn’t know you needed.

🎧 Let’s talk vision, purpose, product, and what really matters when building something from the ground up.



Chapters

00:00 Jonathan Fisher's Entrepreneurial Journey
05:19 Navigating Vision and Focus in Business
11:57 The Impact of Books on Business Mindset
18:51 Intentionality in Business Culture
30:45 Exploring the Influence of Travel on Business
40:06 Branding vs. Marketing: Lessons Learned
46:02 The Importance of Storytelling in Branding
51:06 Networking with Purpose: Building Meaningful Connections
57:33 Advice for Aspiring Entrepreneurs