How I Built a Successful Social Media Agency from Scratch

Jonathan Cor, a construction content creator and founder of Customer Growth, shares his journey from being a musician to starting his own marketing agency for commercial contractors. He emphasizes the importance of personal branding and using social media to build a strong online presence. Jonathan discusses the challenges in construction marketing, including talent acquisition and business development, and how marketing can help address these issues. He also highlights the significance of employee engagement and culture in building a successful brand. Jonathan Cor discusses his process for working with contractors, including conducting a social media audit and competitive analysis, and developing a social media strategy. He emphasizes the importance of being organized and creating systems and processes to increase efficiency. He also shares his approach to copywriting and creating engaging content. Jonathan highlights the significance of consistency in social media posting and the need to focus on quality over quantity. He envisions the rise of construction influencers and brand ambassadors as a way to connect with younger generations. Jonathan's goals for Customer Growth Construction Marketers include sustaining meaningful work with contractors and potentially expanding into speaking opportunities.


Chapters

00:00 Introduction and Background
19:48 Challenges in Construction Marketing: Talent Acquisition
20:36 Challenges in Construction Marketing: Business Development
26:08 Challenges in Construction Marketing: Brand Awareness
31:13 Results and Impact of Social Media Marketing
34:32 Services and Process of Construction Marketing
35:02 Social Media Audit and Competitive Analysis
37:01 Developing a Social Media Strategy
38:12 The Importance of Organization and Efficiency
49:38 The Process of Writing Engaging Content
53:11 The Power of Consistency in Social Media Posting
59:05 The Rise of Construction Influencers and Brand Ambassadors
01:02:02 Goals for Customer Growth Construction Marketers